In this book, I would have to say that the most important element would be the events. the authors are canstantly using historical or recent events to support their information and statistics. Lets take the KKK and real estate agent chapter. the authors use historical events such as KKK gathering and Kennedy radio broadcasts to support their theory of information being key. Even in the following chapters, the authors use stories about other researchers and other events to support their information. One would have to be oblivious to not know that events are the key element in this novel.